Do you have experience in finding prospects yet to discover a company and its services? Do you have a background in generating demand for a SaaS product? Are you analytical and enjoy working towards long and mid term goals? If yes, then this is a great opportunity for you! Paligo is now looking for a Demand Generation Manager to join our Marketing team!
Who we are
Paligo is an industry-leading SaaS company in the field of Component Content Management. We enable global team collaboration with our cloud-based CCMS product, developed to create, manage, publish and translate technical, knowledge and product documentation.
Paligo is used by some of the world’s leading companies, such as Allianz, Amazon, Mitsubishi, the European Commission, Wrike, Gong and many more. Our goal is to become the number one solution in the industry by providing an exceptional product, great value and excel at customer satisfaction - and now we need you to help us get to the next level!
About the role
As Paligo expands and the B2B SaaS market shifts to accommodate customers who research and evaluate potential vendors prior to initiating contact, we are strengthening our Demand Generation capabilities. As a Demand Generation Manager, you will be responsible for Paligo’s Demand Generation Strategy and Operations, to get Paligo to be the first brand that comes to mind in structured content creation and management before starting a buying journey into component content management systems. You will also continuously research and explore new channels (e.g. forums, groups, SoMe, distribution platforms, industry conferences, etc.) where our audiences spend their time, uncovering their problems and finding solutions. For this, we need to be present, available and ensure our content is consumed and top of mind, to create brand awareness and exposure for Paligo as potential customers embark on their buying journey.
As for continuance to growth and development, for the right person, the role has an opportunity to develop into a leadership role within 6-12 months.
You will also be:
Maximizing the availability of educational marketing content
Distributing that content with a focus on its consumption by our target audiences
Leveraging mainly organic channels for distribution and paid channels where it makes sense
About you
If you enjoy a wonderful mix of content strategy, channel and audience optimization, content distribution and media agency, while balancing creativity and structure with elements of Campaign management and Brand management, then this is the role for you. We want you to be analytical and have a grit mindset, and have previous leadership experience or ambitions to develop your leadership. You have to be comfortable with having a lot of freedom in how to do this role and be able to strategise and operate on your own in a continuously changing business environment.
We also imagine that you have some of the following points in your resumé:
5-10+ years experience of B2B marketing
Solid understanding of B2B SaaS with complex use cases
Skills in Search Engine Optimization and organic traffic, and know the difference between interest and intent.
Bachelor’s or Master’s degree in Marketing or similar field
Fluent in English, both spoken and written
Good-to-haves:
Experience from B2B Communications, PR or Brand Management or Media agencies.
What we offer
A position at the very center of what makes Paligo so unique. Your work will have a tangible impact on the way that we operate and we promise you that you’ll be challenged, pushed to develop your skill set and have the opportunity to work in a highly expansive company filled with amazing colleagues and customers worldwide! To connect with our remote global team members, informal Zoom get-togethers is a must for us.
We believe in encouraging one another and in candid communication so everyone's voice is heard. We collaborate, brainstorm and learn together. We also know that a culture promoting health helps us to make smarter decisions, prevents stress, and just makes us feel better so we regularly organize health-promoting activities.
We have a competitive benefits plan to offer you as well as flexible working hours - because we know that it is important to balance your work life and home life. We strive to find the perfect work life balance and we do not intend to stop until we’ve found it!
If you have read this far, there is really nothing stopping you from clicking the button to apply!
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